Submit Articles | Member Login | Top Authors | Most Popular Articles | Submission Guidelines | Links | Free Ebook
 
 
 
   
Forgot Password?    New User?
Please enter your Email Id:


Welcome to FreeBizTopics.com!

ALL » Internet-Marketing >> View Article

By: Didier Ntwali
First let's start with definitions:

SEO:Search Engine Optimization, SFO: Search Friendly Optimization.

These two things are what most webmasters have trouble balancing. These things seem to always be on opposite ends. On one hand you have to make sure search engines can crawll your website without any problems. On the other you have to keep the site looking good to keep your visitors.

These are all based on what kind of site you plan on making. A corporate website selling shoes in the real world might focus on keeping the site looking good to visitors. And maybe pack it up with flash and all kinds of descriptive images. On the other side a site about online products, e-commerce, might cut back on the images and focus on seo. I will go into both of these just in case.

Let's start with seo. The first thing you need if you choose seo is to meta tags. Now there many meta tags generators out there for a quicker way to make them. But I suggest like me you make them yourself according to the search engines you want your site to better perform at. In short you have to study those search engines and find out how they get their content and what meta tags they require or may find usefull. Mine is based on goole so check out the source of the blog and those are the tags that google uses. Also a site that may help you out with your seo is:
http://sitesubmit.ca/ they require you to be a member to ue their tools but it's worth plus it's free. They have many seo tips and tools. In your reaserch of the search engine don't forget ranking. Find out what they base their search results on and how they decide which results show up first when a user queries. Like google uses google googlerank and overall page rank. But you may hav eto increase your content on a subject in order to increase your keyword density and such.

Second sfo. SFO is fairly easy to accomplish once you have the right info. Like many sites they host regular polls and surveys about what users like and their personnal opinions. It's an effective way of knowing your audience. Once you know most of your visitors like certain kinds of things you start providing them. Therefore pleasing your users and making a successful site. But never forget about the stalistics the users don't need to tell you. Like what browsers usually visit your site and what operatinf systems they use. And as many webmasters know firefox and internet exploer(leading browsers) have different rendering engines. So find out which most of your users use and customize your site to it. Also if the stalistics show that they have just about equal users use what we a splash page. To allow the user to show which version of the site they want to view. Two versions of your site may be hard to keep up but remember it's worth it. In one case one of my friends had to do four different versions. And keep them updated at the same time.

But also you may hav eto balance the two together if you want them both. Though it is hard it may be for the best.

About the Author

Owner of http://allaboutadsense.blogspot.com/.

I enjoy writting articles of the knowledge I've aquired through my experiences as a webmaster.

See All articles From Author

Yahoo! News: Top Stories
Top Stories

Gaza truce proposed after Israeli shell kills 30 (AP)

AP - France and Egypt announced an initiative to stop the fighting in Gaza late Tuesday, hours after Israeli mortar shells exploded near a U.N. school sheltering hundreds of people displaced by the onslaught on Hamas militants. At least 30 Palestinians died, staining streets with blood.



Democratic leaders seek to resolve Burris dispute (AP)

AP - Roland Burris failed to capture President-elect Barack Obama's old Senate seat Tuesday in a wild piece of political theater, but the Democrats' opposition cracked when a key chairwoman said seating him was simply the legal thing to do. Democratic leaders, set to meet with Burris on Wednesday, were searching for a way to defuse the dispute before it further overshadows the 111th Congress.



New Congress opens pledging to rescue economy (AP)

AP - The Capitol rang loud with vows to fix the crisis-ridden economy Tuesday as Congress opened for business at the dawn of a new Democratic era. "We need action and we need action now," said Speaker Nancy Pelosi. Republicans agreed, and pledged cooperation in Congress as well as with President-elect Barack Obama — to a point.



CNN: Gupta approached about surgeon general post (AP)

AP - President-elect Barack Obama has approached CNN's chief medical correspondent, Sanjay Gupta, about becoming the country's next surgeon general, the cable network said Tuesday.



Coleman sues over Minnesota Senate recount result (AP)

AP - Republican Norm Coleman filed a lawsuit Tuesday challenging Democrat Al Franken's apparent recount victory in Minnesota's U.S. Senate race, delaying a resolution of the contest for weeks or months.



Bush adviser: Iran, Pakistan key Obama challenges (AP)

AP - President George W. Bush's national security adviser said Tuesday that Iran is the biggest challenge President-elect Barack Obama will face in the Middle East and that more sanctions will be needed to force Tehran to forgo its nuclear ambitions and support for extremists.



Grand Canyon, Loch Ness compete as nature wonders (AP)

AP - The Grand Canyon, Mount Everest and Loch Ness will vie with more than 200 other spectacular places in the next phase of the global competition for the New 7 Wonders of Nature, organizers said Wednesday. The 261 nominees from 222 countries include some of the most famous mountain peaks, lakes, and other attractions, such as the Great Barrier Reef and Niagara Falls.



Swayze faces cancer (and a new TV series) bravely (AP)

AP - Patrick Swayze says his yearlong battle with pancreatic cancer put him "through hell" while he pushed ahead on his new TV series.



Lou the mule credited with saving woman from fire (AP)

AP - Jolene Solomon is beginning the new year with her life, her mule named Lou and little else. The Southern Standard in McMinnville reported Solomon had just finished eating supper on New Year's Day when Lou's braying and acting up got her attention.



Giambi close to completing deal to return to A's (AP)

AP - Jason Giambi might just finish his career where it began more than a decade ago. The free-agent first baseman was close to completing a deal Tuesday to return to the Oakland Athletics nearly 14 years after making his debut with the club, according to two people familiar with the negotiations. The sides had reached a preliminary agreement, pending a physical, on what is expected to be a one-year contract with an option.



Egypt floats truce plan after 42 killed in Gaza school (Reuters)

Reuters - Israel and Hamas studied a proposal by Egypt for a ceasefire in the Gaza Strip on Wednesday that won immediate backing from the United States and Europe, hours after Israeli shells killed 42 Palestinians at a U.N. school.



Democrat Roland Burris blocked from Senate (Reuters)

Reuters - Roland Burris proclaimed himself the new junior senator from Illinois -- but it appeared only one fellow Democrat in the U.S. Senate chamber publicly agreed with him.



Alcoa to slash jobs and sell 4 units (Reuters)

Reuters - Alcoa Inc said on Tuesday it would slash more than 15,000 jobs, halve capital spending and sell four businesses as it reduces aluminum production in the face of the global economic downturn.



German tycoon Adolf Merckle commits suicide (Reuters)

Reuters - German billionaire Adolf Merckle has committed suicide, in despair over the huge losses suffered by his business empire during the financial crisis, his family said on Tuesday.



Lawyer says Madoff cooperating with probes (Reuters)

Reuters - Bernard Madoff is cooperating with government investigations into his alleged $50 billion fraud, one of his lawyers said on Tuesday, as prosecutors sought to revoke his bail and jail him.




Newsfeed display by CaRP