Submit Articles | Member Login | Top Authors | Most Popular Articles | Submission Guidelines | Links | Free Ebook
 
 
 
   
Forgot Password?    New User?
Please enter your Email Id:


Welcome to FreeBizTopics.com!

ALL » Legal >> View Article

By: Thea Swafford
7:00 a.m., the silence in the house is broken by my child's call to me, from another room, "Mom, please take care of my Opie eye!"

Huh?... 

My mind is spinning trying to process this information, what sort of illness is Opie eye? Is it a variation of Pink eye? What is the cure? What is the cause? Why didn't I notice it? Why hadn't I heard of it?

I must be a terrible parent.

My mind goes back the 1960's sitcom 'The Andy Griffith Show' where Ron Howard played the sheriff's young son Opie. This must be the reference for Opie eye, I surmised.  I can't think of a single thing wrong with the adorable little guy's eyes.

I'm not doing well sorting this out.

Then I hear it again, "MOM, Puh-lease take care of my Opie eye.... I can't go to school until you do!"

I decide to go to my child and have a look, perhaps this problem has another name that I'm familiar with.

As I walk up to her, tilt her head toward the light and have a look at her eyes she says in her best teenage I'm-disgusted-with-you tone, "What ARE you doing?"

"Why, I'm looking at your eyes. Which one is bothering you?" I counter in my best Doctor Mom voice.

To which she flatly retorts, "There is nothing wrong with my eyes."

"Then what is all this about you having Opie eye?” I asked now very confused.

She held out an extended hand with a form and a pen. The form that she wanted signed was saying that I have seen and agree with her Spanish teacher's guidelines for (are you ready) an Oral Proficiency Interview.

That's right, O.P.I.

In my best Gomer Pyle voice I loudly declare, "Shazzam! Andy call Aunt Bee to bake a pie, my child don't have Opie eye!"

While we laughed ourselves silly over this early morning incident, it provides a very important lesson in business. Nothing defeats your purpose faster than using acronyms that nobody understands.

I have articles submitted to me for publication every day using acronyms that are meaningless to my readers.... they are not published here. I receive publications everyday, that I can not find the web site because the publication is sent as an acronym and I don't know or can't remember what the acronym stands for.

You can't sell to people that don't know what you're talking about. Therefore, by using acronyms you defeat your purpose and I would advise that you stop P.D.Q. (Pretty Darn Quick) It is your job to educate, not intimidate or confuse your clientelle.

About The Author

Thea Swafford is the owner of, The Shepherd's Inn Inc. and two very successful web sites that focus on helping both the novice and netpreneur to reach their objectives with wisdom and humor.http://Targeted-Ad.Com and http://Secrets-To-Your-Successful.Com" target=new>http://Secrets-To-Your-Successful.Com, for our free newsletter secrets@a1ebiz.com">secrets@a1ebiz.com


thea@secrets-to-your-successful.com">thea@secrets-to-your-successful.com


See All articles From Author

Yahoo! News: Top Stories
Top Stories

Gaza truce proposed after Israel shelling kills 30 (AP)

AP - France and Egypt announced an initiative to stop the fighting in Gaza late Tuesday, hours after Israeli mortar shells exploded near a U.N. school sheltering hundreds of people displaced by the onslaught on Hamas militants. At least 30 Palestinians died, staining streets with blood.



Democratic leaders seek to resolve Burris saga (AP)

AP - Roland Burris failed to capture President-elect Barack Obama's old Senate seat Tuesday in a wild piece of political theater, but the Democrats' opposition cracked when a key chairwoman said seating him was simply the legal thing to do. Democratic leaders, set to meet with Burris on Wednesday, were searching for a way to defuse the dispute before it further overshadows the 111th Congress.



CNN: Gupta approached about surgeon general post (AP)

AP - President-elect Barack Obama has approached CNN's chief medical correspondent, Dr. Sanjay Gupta, about becoming the country's next surgeon general, the cable network said Tuesday.



New Congress opens pledging to rescue economy (AP)

AP - The Capitol rang loud with vows to fix the crisis-ridden economy Tuesday as Congress opened for business at the dawn of a new Democratic era. "We need action and we need action now," said Speaker Nancy Pelosi. Republicans agreed, and pledged cooperation in Congress as well as with President-elect Barack Obama — to a point.



Ex-Fla. Gov. Jeb Bush won't run for Senate in 2010 (AP)

AP - Former Gov. Jeb Bush announced Tuesday that he won't run for the U.S. Senate in 2010 to replace the retiring Mel Martinez, saying that it was not the right time to return to elected office.



Aruba prosecutor: End is near in Holloway case (AP)
AP - Aruban prosecutors said Tuesday their investigation into the 2005 disappearance of U.S. teenager Natalee Holloway is nearing the end and appealed for anyone with information to come forward.
Grand Canyon, Loch Ness compete as nature wonders (AP)

AP - The Grand Canyon, Mount Everest and Loch Ness will vie with more than 200 other spectacular places in the next phase of the global competition for the New 7 Wonders of Nature, organizers said Wednesday. The 261 nominees from 222 countries include some of the most famous mountain peaks, lakes, and other attractions, such as the Great Barrier Reef and Niagara Falls.



Lisa Marie Presley defends Scientology (AP)

AP - Lisa Marie Presley is expressing her condolences over Jett Travolta's death and defending Scientology, the religion that Presley, John Travolta and Kelly Preston follow.



Lou the mule credited with saving woman from fire (AP)

AP - Jolene Solomon is beginning the new year with her life, her mule named Lou and little else. The Southern Standard in McMinnville reported Solomon had just finished eating supper on New Year's Day when Lou's braying and acting up got her attention.



Indians, Carl Pavano agree to $1.5M, 1-year deal (AP)

AP - The Cleveland Indians and free-agent pitcher Carl Pavano, a four-year bust with the New York Yankees because of injuries, agreed to a one-year, $1.5 million contract on Tuesday.



Egypt floats truce plan after 42 killed in Gaza school (Reuters)

Reuters - Israel and Hamas studied a proposal by Egypt for a ceasefire in the Gaza Strip on Wednesday that won immediate backing from the United States and Europe, hours after Israeli shells killed 42 Palestinians at a U.N. school.



Democrat Roland Burris blocked from Senate (Reuters)

Reuters - Roland Burris proclaimed himself the new junior senator from Illinois -- but it appeared only one fellow Democrat in the U.S. Senate chamber publicly agreed with him.



Alcoa to slash jobs and sell 4 units (Reuters)

Reuters - Alcoa Inc said on Tuesday it would slash more than 15,000 jobs, halve capital spending and sell four businesses as it reduces aluminum production in the face of the global economic downturn.



German tycoon Adolf Merckle commits suicide (Reuters)

Reuters - German billionaire Adolf Merckle has committed suicide, in despair over the huge losses suffered by his business empire during the financial crisis, his family said on Tuesday.



Lawyer says Madoff cooperating with probes (Reuters)

Reuters - Bernard Madoff is cooperating with government investigations into his alleged $50 billion fraud, one of his lawyers said on Tuesday, as prosecutors sought to revoke his bail and jail him.




Newsfeed display by CaRP